Overview:

A bold psychological thriller from acclaimed actor Alex Wolff – who writes, directs, and stars – IF SHE BURNS is a $10M feature film shooting in Italy this August 2025. WME is representing domestic sales, Mister Smith is representing foreign sales.

Role:

I partnered with writer-director Alex Wolff to translate his creative vision into a visually immersive, market-ready pitch package. My responsibility was to design the lookbook as the project’s anchor communication tool – aligning talent, financiers, and distributors – and evolve it through multiple iterations to reflect shifting investor priorities and attachments, ultimately driving momentum toward financing, distribution, and pre-production.

Deliverables Included:

• Visually immersive lookbook articulating creative vision, tone, and market positioning

• Market analysis and positioning strategy benchmarking against award-caliber psychological thrillers

• Talent attachment strategy leveraging high-profile talent to drive investor confidence and secure distribution

Process:

• Creative translation: Shaped Alex Wolff’s vision into a compelling pitch deck that served as the central communication asset for talent, investors, and distributors.

• Iterative development: Refined the deck through multiple phases to align with shifting investor partnerships and talent attachments.

• Market strategy: Positioned the film as a prestige psychological thriller using competitive analysis to emphasize artistic merit and commercial viability.

• Casting strategy: Developed an approach leveraging high-profile talent to secure financing and distribution partnerships.

• International appeal: Highlighted the Italian setting (Puglia) to attract global distributors and co-production partners.

Outcomes:

• Secured financing and distribution: $15 budget, fully financed. WME is representing domestic sales, Mister Smith is representing foreign sales.

• Confirmed production date: Shooting August 2025 in Puglia, Italy

• Strategic partnership: Collaborated with acclaimed indie producer Jay Van Hoy (The Lighthouse, The Witch)

• Locked marquee talent: Victoria Pedretti (The Haunting of Hill House), Asa Butterfield (Sex Education), Justice Smith (Jurassic World: Fallen Kingdom)

Pitch Deck: